Learn to build, measure, and scale Google-based marketing campaigns that drive measurable revenue
6–8 week intermediate course: 8 modules, quizzes, hands-on assignments, campaign templates, capstone project, recommended readings, glossary
From Tools to Strategy
You’ve used Google tools before—but most people stop at basics. This course shows you how to stitch Ads, Analytics, and Tag Manager into an integrated growth engine so every click, every conversion, and every insight fuels higher ROI. You’ll stop guessing and start running campaigns backed by data-driven actions.
Cut the noise, keep the signal
Marketing feels noisy because you don’t have a single source of truth. We teach you which metrics actually matter, how to set up tracking that can be trusted, and how to turn raw data into decisions that increase revenue. You'll learn frameworks to prioritize what moves the needle.
Build campaigns that scale
This is not theory—it's a blueprint you can execute. From audience structure to bidding strategies and creative testing, you’ll get repeatable processes to scale performance without doubling your ad spend. Expect templates, checklists, and campaign blueprints you can deploy immediately.
Skills you use tomorrow
This course is built for immediate application. Short modules, hands-on assignments and a capstone project force you to apply learnings to real accounts so you leave with work to show. You’ll be confident running Ads, reading Analytics, and proving impact to stakeholders.
What you’ll get — tools, tactics, results
A practical curriculum focused on converting knowledge into measurable growth. Each module pairs tactical lessons with assignments and templates so you can apply what you learn the same week.
- Hands-on Google Ads campaign templates that cut setup time in half
- Actionable Google Analytics audits that reveal revenue opportunities
- Integrated tool workflows to automate reporting and reduce busywork
- Advanced targeting and bidding playbooks that improve ROAS
- Capstone project: a market-ready campaign strategy you can present to stakeholders