AI Tool

Pareto ladder for industrial brands

Guide Growth marketers chasing predictable ROI from plant audit to long-term optimisation retainer.

Pareto-powered offer stackSpot the 20% of actions that produce 80% of revenue and package them into an irresistible funnel.
Three-tier blueprintBundle your lead magnet, core offer, and premium upsell with pricing logic that sells itself.

What is the 80/20 Funnel Builder?

Bundly’s 80/20 Funnel Builder converts a single product idea into a layered revenue engine with matching messaging, pricing strategy, and execution notes.

Clarify the lead magnet

Define the quick-win promise that attracts the right prospects and tees up your paid offer.

Dial-in the core offer

Align positioning, price anchoring, objections, and proof so your hero offer closes faster.

Launch a premium upsell

Turn your top 20% of buyers into high-LTV champions with a tailored concierge-level experience.

Who uses the 80/20 funnel builder?

Layer the framework into your CRM, pitch decks, sales enablement docs, or onboarding playbooks.

Growth marketers

Ship full-funnel campaigns with story arcs, KPIs, and monetisation levers already mapped.

Product-led teams

Attach monetisation plays to activation journeys and use the prompts to fuel lifecycle messaging.

Consultants & strategists

Deliver premium playbooks for clients and open strategic retainers with minimal prep time.

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Work smarter

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Why this 80/20 funnel works for B2B Manufacturing

How a lean consultancy unlocked a $480k embedded ops deal from a 30-minute diagnostic.

Lead with operational diagnostics, productize improvements, then embed specialists.
Audience leverage: Deliver a playbook that isolates the 20% channels with 80% of results.
Lead magnet focus: Mini training or blueprint
Premium upsell: Upsell limited seats into a license + co-marketing partnership or territory rights.

Pricing ladder anchored in 80/20

Lead magnet

Mini training or blueprint

Main offer

$5k-$12k systems kit

Premium upsell

$40k-$80k licensing + advisory

Activation moves

Voice · Insightful and performance-driven
Playbook → system: show how to operationalise the framework with support.
System → license: reserve partnership slots and outline success criteria.
Lead magnet benchmarks throughput and waste.
Main offer delivers a focused Kaizen implementation.
Premium upsell embeds continuous improvement engineers on contract.
Deliver a playbook that isolates the 20% channels with 80% of results.
Open with a playbook, sell the operating system, then license premium IP.

Frequently asked questions

What proof should we highlight?
Bring quantitative before/after metrics and operator testimonials to the upsell conversation.
How do we keep them invested?
Share benchmarks in the lead magnet and surface advanced experimentation paths in the upsell.
What assets should the upsell include?
Bring templates, playbooks, coaching cadence, and KPI dashboards.

Explore more B2B Manufacturing playbooks

RevOps Directors

Diagnostic to Intensive

Start with a sharp audit, then close a 6-week execution intensive. Focus on the need to unlock expansion revenue without overloading sales. and expand with position the upsell as an embedded strike team that implements the roadmap for the top 10%..

RevOps Directors

Licensing Ladder

Open with a playbook, sell the operating system, then license premium IP. Focus on the need to unlock expansion revenue without overloading sales. and expand with upsell limited seats into a license + co-marketing partnership or territory rights..

RevOps Directors

Concierge Upgrade

Offer a quick win toolkit then elevate to concierge delivery. Focus on the need to unlock expansion revenue without overloading sales. and expand with upsell a 12-month concierge retainer with dedicated specialists and private support..