AI Tool

80/20 funnel for impact orgs

Move Community leaders scaling belonging from first gift to legacy-level stewardship.

Pareto-powered offer stackSpot the 20% of actions that produce 80% of revenue and package them into an irresistible funnel.
Three-tier blueprintBundle your lead magnet, core offer, and premium upsell with pricing logic that sells itself.

What is the 80/20 Funnel Builder?

Bundly’s 80/20 Funnel Builder converts a single product idea into a layered revenue engine with matching messaging, pricing strategy, and execution notes.

Clarify the lead magnet

Define the quick-win promise that attracts the right prospects and tees up your paid offer.

Dial-in the core offer

Align positioning, price anchoring, objections, and proof so your hero offer closes faster.

Launch a premium upsell

Turn your top 20% of buyers into high-LTV champions with a tailored concierge-level experience.

Who uses the 80/20 funnel builder?

Layer the framework into your CRM, pitch decks, sales enablement docs, or onboarding playbooks.

Growth marketers

Ship full-funnel campaigns with story arcs, KPIs, and monetisation levers already mapped.

Product-led teams

Attach monetisation plays to activation journeys and use the prompts to fuel lifecycle messaging.

Consultants & strategists

Deliver premium playbooks for clients and open strategic retainers with minimal prep time.

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Why this 80/20 funnel works for Nonprofit & Impact

How a climate nonprofit 8x'd major gifts with an 80/20 donor council.

Blend storytelling, reporting dashboards, and mission-aligned masterminds.
Audience leverage: Frame the funnel as a journey deeper into transformation and mutual wins.
Lead magnet focus: Gap analysis or maturity model
Premium upsell: Upsell a 6-12 month embedded squad with governance, reporting, and innovation sprints.

Pricing ladder anchored in 80/20

Lead magnet

Gap analysis or maturity model

Main offer

$5k-$10k strategy lab

Premium upsell

$50k-$120k embedded squad

Activation moves

Voice · Warm and mission-driven
Lab → embedded: demonstrate ROI and cost of delay.
Embedded → expansion: open additional pods for adjacent initiatives.
Lead magnet highlights the most leveraged program outcomes.
Main offer builds a donor activation sprint for high-capacity supporters.
Premium upsell forms an annual impact council with bespoke reporting.
Frame the funnel as a journey deeper into transformation and mutual wins.
Offer a lead magnet that surfaces gaps, then sell a fractional embedded team.

Frequently asked questions

How do we keep messaging donor-centric?
Tie every stage back to measurable impact and give the premium tier exclusive stewardship opportunities.
How do we avoid feeling transactional?
Keep each upgrade tied to greater impact and peer access rather than pure monetisation.
How do we secure long-term contracts?
Tie pricing to outcome milestones and include quarterly business reviews in the upsell.

Explore more Nonprofit & Impact playbooks

RevOps Directors

Diagnostic to Intensive

Start with a sharp audit, then close a 6-week execution intensive. Focus on the need to unlock expansion revenue without overloading sales. and expand with position the upsell as an embedded strike team that implements the roadmap for the top 10%..

RevOps Directors

Licensing Ladder

Open with a playbook, sell the operating system, then license premium IP. Focus on the need to unlock expansion revenue without overloading sales. and expand with upsell limited seats into a license + co-marketing partnership or territory rights..

RevOps Directors

Concierge Upgrade

Offer a quick win toolkit then elevate to concierge delivery. Focus on the need to unlock expansion revenue without overloading sales. and expand with upsell a 12-month concierge retainer with dedicated specialists and private support..