80/20 funnel for impact orgs
Move High-net-worth clients seeking concierge support from first gift to legacy-level stewardship.
What is the 80/20 Funnel Builder?
Bundly’s 80/20 Funnel Builder converts a single product idea into a layered revenue engine with matching messaging, pricing strategy, and execution notes.
Clarify the lead magnet
Define the quick-win promise that attracts the right prospects and tees up your paid offer.
Dial-in the core offer
Align positioning, price anchoring, objections, and proof so your hero offer closes faster.
Launch a premium upsell
Turn your top 20% of buyers into high-LTV champions with a tailored concierge-level experience.
Who uses the 80/20 funnel builder?
Layer the framework into your CRM, pitch decks, sales enablement docs, or onboarding playbooks.
Growth marketers
Ship full-funnel campaigns with story arcs, KPIs, and monetisation levers already mapped.
Product-led teams
Attach monetisation plays to activation journeys and use the prompts to fuel lifecycle messaging.
Consultants & strategists
Deliver premium playbooks for clients and open strategic retainers with minimal prep time.
Other Bundly AI tools
Expand your automation stack with purpose-built assistants.
AI-built marketing sites
Website Builder
Generate a complete landing page with GPT-5-mini, edit sections, and export production-ready HTML.
Explore toolLaunch timeline with GTM checklist
Product Launch Planner
Generate a cross-functional launch plan with timeline beats, enablement tasks, and risk mitigations.
Explore toolReferral strategy + copy kit
Referral Program Template Generator
Engineer a double-sided referral program with ROI guardrails, copy, terms, and a launch plan.
Explore toolElevator pitch plus deck storyboard
Pitch & Presentation Assistant
Create a persuasive elevator pitch and 10-slide deck outline from one brief.
Explore toolCampaign planner for your next send
Email Marketing Plan Generator
Create a complete launch-ready email sequence tailored to your list and offer.
Explore toolWeekly content roadmap tailored to your goal
Content & Social Media Calendar Generator
Plan a multi-channel editorial calendar with repurposing ideas, CTA prompts, and execution links.
Explore toolFull Pareto protocol with action plan
The 80/20 Protocol
Run the complete 3-zone Pareto analysis with fractal winners, losers, and a value economics blueprint powered by GPT-5-mini.
Explore toolAI-powered content creation suite
Studio
Create custom business content with AI
Explore toolWork smarter
Discover the rest of Bundly’s AI workspace and automate the planning that slows growth.
Why this 80/20 funnel works for Nonprofit & Impact
How a climate nonprofit 8x'd major gifts with an 80/20 donor council.
Pricing ladder anchored in 80/20
Lead magnet
Toolkit or template pack
Main offer
$1k-$3k hybrid program
Premium upsell
$15k-$45k concierge retainer
Activation moves
Voice · Refined and confidentFrequently asked questions
- How do we keep messaging donor-centric?
- Tie every stage back to measurable impact and give the premium tier exclusive stewardship opportunities.
- What pricing framing works?
- Lead with exclusivity, guarantee limited seats, and anchor investment to their biggest upside.
- How do we staff the upsell?
- Plan a pod of strategists, specialists, and an account lead for the top 20%.
Explore more Nonprofit & Impact playbooks
RevOps Directors
Diagnostic to Intensive
Start with a sharp audit, then close a 6-week execution intensive. Focus on the need to unlock expansion revenue without overloading sales. and expand with position the upsell as an embedded strike team that implements the roadmap for the top 10%..
RevOps Directors
Licensing Ladder
Open with a playbook, sell the operating system, then license premium IP. Focus on the need to unlock expansion revenue without overloading sales. and expand with upsell limited seats into a license + co-marketing partnership or territory rights..
RevOps Directors
Concierge Upgrade
Offer a quick win toolkit then elevate to concierge delivery. Focus on the need to unlock expansion revenue without overloading sales. and expand with upsell a 12-month concierge retainer with dedicated specialists and private support..