80/20 funnel for coaching empires
Guide Agency owners with IP ready to productize from insight to immersive boardroom experiences.
What is the 80/20 Funnel Builder?
Bundly’s 80/20 Funnel Builder converts a single product idea into a layered revenue engine with matching messaging, pricing strategy, and execution notes.
Clarify the lead magnet
Define the quick-win promise that attracts the right prospects and tees up your paid offer.
Dial-in the core offer
Align positioning, price anchoring, objections, and proof so your hero offer closes faster.
Launch a premium upsell
Turn your top 20% of buyers into high-LTV champions with a tailored concierge-level experience.
Who uses the 80/20 funnel builder?
Layer the framework into your CRM, pitch decks, sales enablement docs, or onboarding playbooks.
Growth marketers
Ship full-funnel campaigns with story arcs, KPIs, and monetisation levers already mapped.
Product-led teams
Attach monetisation plays to activation journeys and use the prompts to fuel lifecycle messaging.
Consultants & strategists
Deliver premium playbooks for clients and open strategic retainers with minimal prep time.
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Why this 80/20 funnel works for Scaling Coaches
How an executive coach multiplied LTV 18x with a Pareto-powered ascension ladder.
Pricing ladder anchored in 80/20
Lead magnet
Playbook or automation checklist
Main offer
$3k-$6k optimisation sprint
Premium upsell
$30k-$80k retainer
Activation moves
Voice · Confident and operationalFrequently asked questions
- How many clients should the upsell target?
- Reserve capacity for the top 10% to protect margin and deliver outsized outcomes.
- What keeps the 80/20 promise intact?
- Every deliverable should map back to the singular metric the best clients obsess over.
- What proof points matter most?
- Highlight licensee wins and the support structure available in the premium tier.
- What if they only want the sprint?
- Frame the sprint as the diagnostic; the premium tier is the lever that compounds outcomes.
Explore more Scaling Coaches playbooks
RevOps Directors
Diagnostic to Intensive
Start with a sharp audit, then close a 6-week execution intensive. Focus on the need to unlock expansion revenue without overloading sales. and expand with position the upsell as an embedded strike team that implements the roadmap for the top 10%..
RevOps Directors
Licensing Ladder
Open with a playbook, sell the operating system, then license premium IP. Focus on the need to unlock expansion revenue without overloading sales. and expand with upsell limited seats into a license + co-marketing partnership or territory rights..
RevOps Directors
Concierge Upgrade
Offer a quick win toolkit then elevate to concierge delivery. Focus on the need to unlock expansion revenue without overloading sales. and expand with upsell a 12-month concierge retainer with dedicated specialists and private support..