Field Lab Pilots launch for Community Passport
Blend Bring the product on-site to co-design fixes with operators. with the 4-week hype cycle needed to win VIP shoppers and creator-led communities.
What is the Product Launch Planner?
Bundly’s Product Launch Planner turns your product description, target audience, and GTM inputs into a coordinated launch runbook.
Strategic sequencing
Every plan maps phases from early validation through post-launch follow ups.
Channel intelligence
See which channels to lean on, how to brief them, and which Bundly tool to open next.
Sales-ready enablement
Know which decks, FAQs, and calculators to refresh so revenue teams stay in sync.
Who should use this planner?
It’s for GTM operators, product marketers, founders, and agencies shipping launches for fast-moving teams.
Product marketers
Keep messaging, proof, and launch timing aligned across teams.
Founders & operators
Unlock a structured runbook without spinning up endless spreadsheets.
Agencies & consultants
Deliver premium launch plans that clients can execute immediately.
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Referral strategy + copy kit
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Engineer a double-sided referral program with ROI guardrails, copy, terms, and a launch plan.
Explore toolElevator pitch plus deck storyboard
Pitch & Presentation Assistant
Create a persuasive elevator pitch and 10-slide deck outline from one brief.
Explore toolCampaign planner for your next send
Email Marketing Plan Generator
Create a complete launch-ready email sequence tailored to your list and offer.
Explore toolWeekly content roadmap tailored to your goal
Content & Social Media Calendar Generator
Plan a multi-channel editorial calendar with repurposing ideas, CTA prompts, and execution links.
Explore tool80/20 funnel strategy with premium upsell math
80/20 Funnel Builder
Spin a lead magnet, main offer, and premium upsell that compound revenue around your top 20% buyers.
Explore toolAI-powered content creation suite
Studio
Create custom business content with AI
Explore toolEnhanced writing and editing tool
Writing Assistant
Helps you write better and clearer
Explore toolSmart form completion assistant
Form Wizard
Guided helper to fill out Bundly submission form
Explore toolNeed an always-on GTM workspace?
Upgrade to Bundly Plus to connect launch plans with the rest of your growth stack.
Launch narrative
Why the Field Lab Pilots plan lands for Direct-to-Consumer Retail
Bring the product on-site to co-design fixes with operators.
Channel rhythm
How we show up
4-week hype cycle - Tempo: High-energy
Field Lab Pilots
Motion profile
Field Lab Pilots
Onsite experiments shorten proof-of-value cycles.
Orchestration
- Stand up rapid discovery teams
- Document field learnings in public
- Ship overnight fixes + follow-up demos
Enablement boosts
- Lab charter template
- Risk + safety checklist
- Executive daily digest
KPIs to watch
- Pilot conversion rate
- Time-to-production
- NPS of field teams
Assets to keep sales ready
Timeline beats
Week-by-week pressure release valves
- 1
Week 4: Reveal sketches + inspiration
- 2
Week 3: Send loyalty pre-order invites
- 3
Week 2: Launch influencer collabs + UGC challenges
- 4
Week 1: Drop countdown content and SMS reminders
- 5
Launch day: Release lookbook + live shopping stream
- 6
Week +1: Share styling tips + restock survey
Questions teams keep asking
Does it replace my CRM?
It syncs with HubSpot, Klaviyo, and Airtable so you can orchestrate journeys without ripping existing tools.
How do we run events?
On-platform RSVP, badge printing, swag fulfillment, and post-event follow ups are all templated.
Will there be a restock?
No restock is planned-VIP list receives first access to future capsules.
More launch recipes