AI Tool

B2B SaaS Platforms Referral Program (Partner / Affiliate)

Percent Discount incentives paired with the Dormant Reactivation focus for RevOps and product-led growth teams.

ROI-aligned incentivesGuardrails ensure referral rewards stay within your margin and CAC targets.
Copy & compliance kitLanding page, email, SMS, and disclosure-ready terms ship with every plan.

Describe your offer and customers so Bundly can tailor incentives, ROI guardrails, and copy.

What is the Referral Program Template tool?

Bundly’s referral template generator translates your offer, margins, and channels into a full playbook with economics, copy, and implementation steps.

Strategy + math

Choose a mode (quick start, partner, ambassador) and get aligned ROI snapshots.

Copy everywhere

Landing page, emails, SMS, in-app, social, ads, and even pSEO text are ready to paste.

Implementation cues

Timeline, A/B tests, and anti-abuse reminders keep programs compliant and scalable.

Who should use this template?

Growth marketers, founders, agencies, and lifecycle teams who need a referral engine without spinning up dozens of docs.

DTC & ecommerce

Model credits and discounts that reinforce repeat purchases.

SaaS & services

Create milestone or tiered rewards with activation-ready copy.

Agencies & consultants

Deliver premium referral kits to clients with clear ROI math and implementation tasks.

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Need more growth workflows?

Connect referral plans with Bundly’s email, content, and funnel builders inside Bundly Plus.

See Bundly plans

Industry snapshot

B2B SaaS Platforms

Double-sided discounts align with usage-based pricing and annual expansion.

Updated 1/10/2025

Persona

Revenue leader steering PLG motions

Pain points

  • Enterprise buyers want proof before procurement
  • Sales needs talk tracks for referral rewards
  • Finance worries about over-discounting

Proof & KPIs

  • Net revenue retention > 120% with seat expansion
  • Enablement hub already has security + pricing FAQs
  • Customer marketing can spotlight lighthouse logos

KPIs

Referred pipelineTime-to-closeProduct qualified lead share

Reward model

Percent Discount

Classic SaaS or subscription incentive—cap at 25% unless margins allow more.

Partner / Affiliate motion

Dormant Reactivation

Reward math

Referrer % <= min(25, grossMarginPct - buffer). Friend % mirrors or slightly undercuts referrer %.

Stacking rules

  • Only valid on first billing cycle or first invoice
  • Cannot combine with lifetime discounts
  • Auto-expires if not claimed within 30 days

Compliance notes

  • Disclose that discounts are promotional and may change
  • Document how tax is calculated when discount affects taxable base

Growth focus

Dormant Reactivation

Wake up inactive customers and referrers with fresh angles and urgency.

Levers

  • Segment by last purchase date
  • Use surprise-and-delight SMS copy
  • Cap invites per week to avoid fatigue

Success signals

Reactivated accountsReferral invites sentRevenue per dormant user

Enablement & safeguards

Automation checklist

Keep the motion scalable by templating enablement assets and anti-abuse guardrails.

Automation / enablement

  • Partner brief + creative guardrails
  • Disclosure macros for captions
  • Payout ledger with tax guidance
  • Only valid on first billing cycle or first invoice
  • Cannot combine with lifetime discounts
  • Auto-expires if not claimed within 30 days

Anti-abuse cues

  • Only valid on first billing cycle or first invoice
  • Cannot combine with lifetime discounts
  • Auto-expires if not claimed within 30 days
  • Enterprise buyers want proof before procurement
  • Sales needs talk tracks for referral rewards

FAQ for this niche

How do we avoid conflicts with channel partners?

Limit referral payouts to net-new accounts and notify partner managers weekly.

Should legal approve every landing page?

Use the built-in disclosure language and route major changes to counsel once a quarter.

What if LTV varies by plan?

Bundle the ROI math worksheet so AE teams plug in tier-specific guardrails.

Can we move partners into tiers?

Yes—the implementation plan outlines threshold-based tiers with escalating rewards.

What about FTC disclosures?

Every copy block includes a placeholder for the required disclosure line.

Will dormant folks remember their logins?

Automated magic-link emails remove friction and push them straight to the share hub.

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