AI Tool

80/20 funnel for learning platforms

Convert Practitioners adding premium programs into power users and institutional partners.

Pareto-powered offer stackSpot the 20% of actions that produce 80% of revenue and package them into an irresistible funnel.
Three-tier blueprintBundle your lead magnet, core offer, and premium upsell with pricing logic that sells itself.

What is the 80/20 Funnel Builder?

Bundly’s 80/20 Funnel Builder converts a single product idea into a layered revenue engine with matching messaging, pricing strategy, and execution notes.

Clarify the lead magnet

Define the quick-win promise that attracts the right prospects and tees up your paid offer.

Dial-in the core offer

Align positioning, price anchoring, objections, and proof so your hero offer closes faster.

Launch a premium upsell

Turn your top 20% of buyers into high-LTV champions with a tailored concierge-level experience.

Who uses the 80/20 funnel builder?

Layer the framework into your CRM, pitch decks, sales enablement docs, or onboarding playbooks.

Growth marketers

Ship full-funnel campaigns with story arcs, KPIs, and monetisation levers already mapped.

Product-led teams

Attach monetisation plays to activation journeys and use the prompts to fuel lifecycle messaging.

Consultants & strategists

Deliver premium playbooks for clients and open strategic retainers with minimal prep time.

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Why this 80/20 funnel works for Education Platforms

How an EdTech platform built a $75k per campus licensing tier with Pareto sequencing.

Mix micro credentials, flagship programs, and certified facilitator networks.
Audience leverage: Offer hybrid programs that keep care high-touch while multiplying revenue per patient.
Lead magnet focus: Benchmarks or ROI calculator
Premium upsell: Create a members-only data room or market intelligence subscription for the top 20%.

Pricing ladder anchored in 80/20

Lead magnet

Benchmarks or ROI calculator

Main offer

$1.5k-$4k insight subscription

Premium upsell

$20k-$50k strategic access

Activation moves

Voice · Empathetic and expert
Insights → subscription: drip teasers that show recurring value.
Subscription → premium: package analyst calls, alerts, and exclusive datasets.
Lead magnet: skills gap scorecard.
Main offer: cohort-based certification.
Premium upsell: licensing plus facilitator enablement.
Offer hybrid programs that keep care high-touch while multiplying revenue per patient.
Capture data with a lead magnet, monetise insights, then sell private access.

Frequently asked questions

How do we keep churn low?
Package ongoing community and support touchpoints inside the main offer to prime the upsell.
What compliance notes should we include?
Clarify scope of practice and show how premium tiers layer in licensed partners.
What keeps churn low?
Ship monthly insights plus quarterly briefings tailored to their KPIs.

Explore more Education Platforms playbooks

RevOps Directors

Diagnostic to Intensive

Start with a sharp audit, then close a 6-week execution intensive. Focus on the need to unlock expansion revenue without overloading sales. and expand with position the upsell as an embedded strike team that implements the roadmap for the top 10%..

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Licensing Ladder

Open with a playbook, sell the operating system, then license premium IP. Focus on the need to unlock expansion revenue without overloading sales. and expand with upsell limited seats into a license + co-marketing partnership or territory rights..

RevOps Directors

Concierge Upgrade

Offer a quick win toolkit then elevate to concierge delivery. Focus on the need to unlock expansion revenue without overloading sales. and expand with upsell a 12-month concierge retainer with dedicated specialists and private support..